A Heartland coating franchise: $3,424 in ads, $54,460 installed.
Between March 10 and June 30, 2026, a garage floor coating franchise territory in the Heartland turned $3,424 in Meta ad spend into $54,460 in installed revenue across 9 jobs, a 15.91x return on ad spend. Revenue is installed jobs recorded in the owner's CRM, not leads and not Ads Manager conversions.
Former client. The engagement ended in September 2026. These are results from one account over the stated windows, not typical and not a guarantee of your results. ROAS is installed revenue divided by ad spend only.
The account
The owner, Joshua, runs a garage floor coating franchise territory in the Heartland. He sells floors through an in-home estimate and does the installs with his own crew. He had paid another agency before Cadence.
Cadence ran his Meta ads and the lead handling behind them from February to September 2026 on roughly $1,000 a month in Meta spend. At that budget the account brought in about 40 leads a month and one to two installed jobs a week.
What we built
Offer first. The same playbook as every coating territory we run: a free in-home estimate with a clear reason to book now, not "call for a quote", and creative built around finished floors. When one campaign lagged, new ad scripts and picture ads went into testing.
Lead handling in his CRM. Instant follow-up on every new lead, follow-up date reminders so no estimate went cold, and an automatic review request when a job was marked complete. The ads were half the system; the back end that turned leads into booked estimates was the other half.
Reporting on installs. Reports showed spend, leads, and installed revenue pulled from the CRM, so the number on the call was the number in his bank account.
"I want a marketing team that's working hard with me and trying to earn my business, not 'you should join us because everybody else does.'"
What happened
In the reported window, March 10 to June 30, 2026, $3,424 in ad spend produced $54,460 in installed revenue across 9 jobs. July 2026 on its own: $1,000 in ad spend, 46 leads at $21.75 each, 3 installs, and $9,117 in installed revenue, a 9.11x month.
Across the full engagement, about $5,000 in Meta spend turned into $75,876 in installed revenue. That came through a season of weather delays and crew turnover, which is the part a results number never shows.
What we learned
Price was the main reason estimates did not close. More than half of prospects dropped at the pricing stage, sometimes against cheap epoxy quotes that will not last. The fix is upstream: creative that shows why a professional floor costs what it does, before the estimate.
Budget caps volume before the market does. At about $1,000 a month the account was still finding buyers at a strong return. In the same franchise network, the Arizona territory spends more and has the larger result. Doubling installs usually means raising spend before the busy season, not after.
Referrals compound paid leads. One customer sent four referral leads on her own. A simple referral offer on finished jobs turns each install into more than one sale.
Questions about this case study
About $1,000 a month. In the reported window, March 10 to June 30, 2026, total ad spend was $3,424. Across the full engagement it was about $5,000.
$54,460 in installed revenue across 9 jobs between March 10 and June 30, 2026, a 15.91x return on ad spend, and $75,876 in installed revenue across the full engagement. Revenue is installed jobs recorded in the owner's CRM.
In July 2026, 46 leads came in at $21.75 each on $1,000 in ad spend, and 3 of them installed that month. Cost per lead matters less than installed revenue per ad dollar, which is what the reports tracked.
No. It is one account over the stated windows. Results vary by market, offer, season, pricing, and how fast leads are called back.
Want this playbook in your territory?
60 minutes. We tell you whether it fits your business, and what it would take in your market.