A planned-install ads playbook, built for whole-home generator dealers.
Cadence Leads is a Meta ads agency for planned-install home services: we build the same booked-quote, install-tracked playbook we run for garage floor coating and other high-ticket trades, applied to standby generator dealers who want in-home quotes from Meta instead of shared internet leads.
These four numbers are garage-floor-coating franchise results from the same planned-install playbook, reported through June 30, 2026. We have not published generator-specific results yet. Revenue is closed or installed jobs recorded in client CRM. ROAS is revenue divided by ad spend only.
Why standby generators fit Meta ads
A whole-home standby generator is a planned purchase with a high ticket, typically $8,000 to $15,000 installed, and a visual install homeowners want to see before they commit. Meta reaches homeowners who have thought about backup power but have not started calling dealers, and outage stories or storm season give the creative a natural trigger.
The purchase decision often gets triggered by an outage, a storm warning, or a neighbor's install. Meta lets you put fear-and-relief creative, a generator running through a blackout while the house next door goes dark, in front of homeowners in your service area before they start searching.
This is the same shape of buyer we already advertise to for garage floor coatings: someone who wants a specific, visible result, has the budget, and needs a nudge and a clear next step to book a quote.
Who this is for, and who it is not
A fit
- Generac, Kohler, Briggs, and Cummins dealers doing whole-home standby installs.
- Electrical contractors who offer an in-home load assessment or quoted install.
- A defined service territory and a crew that can handle the permit and installation work.
- Already running ads at a real budget, with a sales team or estimators who close in-home.
Not a fit
- Portable generator retail. That is a different buyer and a different sales cycle.
- Emergency-only electrical work with no planned-install offer.
- Companies that have never run ads and want to test with a small budget. We are not the right first agency for a $500 test.
- Businesses that cannot run an in-home quote within a week.
How the generator playbook works
- Offer. A free in-home load assessment, or a quoted install with financing shown up front. The offer has to give a homeowner a reason to book a quote today.
- Creative. Install walk-through footage and real outage stories, the same visual-proof approach that works for garage floor coatings and other planned installs.
- Lead handling. A quote calendar that books the in-home assessment directly, with instant text and email follow-up.
- Reporting. A weekly report on quotes booked and installs completed, so you see the pipeline instead of a raw lead count.
How generator dealers get quotes
| Channel | Who sees it | Lead exclusivity | Best for | Weak spot |
|---|---|---|---|---|
| Meta ads (Cadence) | Homeowners in your territory interested in backup power, searching or not | Exclusive. The lead asked for you. | Planned installs with a visual result and a high ticket | Needs a fast quote turnaround and real ad budget |
| Manufacturer dealer-locator leads | Homeowners who searched the manufacturer's own site | Often shared among nearby dealers | A baseline of demand alongside your own marketing | Volume and exclusivity vary by manufacturer program |
| Google Search | People already typing "standby generator installer near me" | Exclusive | High-intent buyers who already decided to install | Small pool, high cost per click in competitive markets |
| Home shows and events | Attendees who stop by your booth | Exclusive | In-person trust building and live demos | Limited reach, tied to event calendar |
Most dealers running Meta keep a Search budget for people already looking, and use home shows for in-person trust building. Meta is the channel that reaches homeowners before they start typing.
Results from the same playbook in another planned-install trade
Cadence Leads has not run a generator installer account long enough to publish generator-specific numbers. What we can show is the same planned-install playbook, offer-first creative, booked-appointment calendar, weekly reporting, run for a garage floor coating franchise network.
We will publish generator-specific results once a generator installer client has a full reporting window. Until then, this is the closest verified proof of the playbook working in a planned-install trade.
Questions generator dealers ask before a call
Do you have Meta ads results specifically for generator installers?
Not yet published. We have not published generator-specific results yet. The proof on this page comes from the same planned-install playbook run for a garage floor coating franchise network, which turned $24,705 in Meta ad spend into $307,095 in installed revenue, a 12.43x ROAS across 72 installs, through June 30, 2026.
Why would a home-services playbook work for generator installs?
Both are planned purchases with a high ticket, a visual install, and a homeowner who needs to see proof before they book a quote. The creative approach, the booked-appointment calendar, and the weekly reporting on quotes and installs all transfer directly.
What does a whole-home standby generator cost, installed?
Generac dealers commonly cite $8,000 to $15,000 installed for a whole-home standby unit, depending on size, permit, and electrical work required. That range is what makes the category a fit for a planned-install Meta campaign.
How does the offer work for a generator dealer?
The offer is a free in-home load assessment or a quoted install with financing options shown up front. Creative leans on install walk-through footage and real outage stories, the same way our home-service creative leans on before-and-after photos.
What decides the budget for a generator campaign?
Your installed price, your quote-to-install close rate, and how many installs your electricians can schedule in a month. We work backward from that capacity to the quotes it needs to the spend that buys them. That math happens on the call with your numbers, not on a web page.
When will Cadence Leads have generator-specific numbers?
Once a generator installer client has a full reporting window, typically several months of spend-versus-revenue data. Until then, we show the same playbook's results from the coating franchise network rather than project numbers we cannot verify.
Bring your install pricing and territory. Leave with a plan.
60 minutes. We tell you whether the planned-install playbook fits your generator business, and show you the coating franchise numbers it comes from.