About Cadence Leads / A Meta ads agency for home services
The story below is why. It reads left to right, from the first door to the way every account gets reported now.
Scroll to move through the timeline01 The company story
01 / 04
02 How we operate
You see the account, the raw numbers and the CRM pull. Nothing gets reported that you cannot verify yourself.
You hear from us on a schedule, whether the week was good or bad. Most agencies go quiet exactly when you need them talking.
We count what pays you. Revenue recorded in your CRM, not lead volume and not impressions.
Every lead is traced from the ad that produced it to the job that closed. Decisions come off the data, not a hunch.
03 The client journey
Each step narrows to the number that matters. It ends where the timeline ends: revenue from the CRM.
Where you are going, what your crews can actually handle, and whether we are the right people to get you there.
Attribution, lead capture, CRM stages, nurture and follow-up. If a lead cannot be traced to the ad that made it, the rest of this does not work.
Creative goes out and the numbers come back. Estimates get booked, and the number watched is cost per booked appointment.
Spend, leads, booked appointments and revenue, pulled from the CRM.
Every change is made against a number we can point at, and you get told when something stops working.
04 The report
Revenue is closed or installed jobs recorded in the client CRM. ROAS is revenue divided by ad spend only.
On $62,822 of ad spend across the portfolio.
Recorded in client CRMs over the same window.
4 territories, 72 installed jobs.
43 installs on $11,268 of ad spend.
One report, September 26, 2025 to June 30, 2026. Revenue is closed or installed jobs recorded in the client CRM. ROAS is revenue divided by ad spend only. Account names are shared on a call, not published.
Cadence Leads runs Meta (Facebook and Instagram) ads for high-ticket home-service installers and DEXA scan studios. Every engagement runs on three moves: an offer picked from your current account and the last 90 days of results, creative built from your finished jobs, and daily management with a weekly report showing spend, leads, booked appointments, and revenue from your CRM.
Home-service companies selling planned installs through an in-home estimate, such as HVAC replacement, roofing, standby generators, remodel, solar, and garage floor coating franchises, that already run Meta or Google ads at a real budget and have a sales team or estimators who close in the home. Second lane: DEXA scan studios, longevity clinics, and performance labs with an intro-scan offer. Not a fit: emergency-only repair businesses and companies that have never run ads and want a small test.
The people who build the campaign are the people in your Meta Ads Manager after the first call, iterating creative, reallocating budget, and watching cost per booked appointment. You hear from us on a schedule, whether the week was good or bad.
It is a 60-minute call about where you are going: goals, direction, what your crews can handle, and whether we are the right fit. If you already run ads, bring the account and we will read it together. Terms, budget, and timing are covered on the call, not on a web page.
Tayt Shelman founded Cadence Leads. The legal entity is Cadence Leads LLC, based in Arizona, and it works with clients across the United States. Questions go to info@cadenceleads.com.
A 60-minute call about where you are going and whether we are the right people to get you there.