A small Meta ads shop for high-ticket appointment businesses.
Cadence Leads is a Meta (Facebook and Instagram) ads agency for premium home-service installers and body-composition studios. No sales rep, no account-manager handoff. The people who build your campaign are the people in your ad account every day.
No handoff layer.
Cadence was built on one rule: the people you talk to are the people who run your ad account. The team on your first call is the team in your Meta Ads Manager every day after that, iterating creative, reallocating budget, and watching cost per booked appointment.
Most Meta ads buyers have been burned by an agency that pitched senior people and delivered a junior account manager. Cadence does not have that layer. There is nobody to hand off to.
Two lanes. Not ten.
Cadence runs Meta ads for two kinds of business and turns the rest away:
- Home services (primary lane, and the front door). HVAC replacement, roofing, standby generators, remodel, solar, garage floor coating franchises, and other planned installs with a $2,000 to $25,000 ticket, sold through an in-home estimate. We want operators already running Meta or Google ads at a real budget, with a sales team or estimators who close in-home. Booked-estimate funnels, installed revenue tracked in your CRM. See the home-service playbook.
- DEXA and body-composition studios (second lane). These are accounts we run and report on today, but the front door is home services. DEXA scan studios, longevity clinics, performance labs. $49 to $199 intro-scan funnels, scan-to-membership conversion, franchise-safe creative. See the DexaFit playbook.
Both lanes share the same shape: high margin, appointment based, and visually sellable on Meta. The machine that produced 16.99x on a coating franchise territory in Arizona is the same machine that produced 4.37x on DexaFit Vancouver. Meta does not care what you sell. It cares whether the offer converts.
What Cadence actually does.
Every engagement runs on three moves, repeated monthly:
- Offer. Before spend moves, we read the current account, the current offer, and the last 90 days of results, then picks one thing worth advertising and prices it to convert.
- Creative. Ads built from your finished jobs and your own space. Meta finds the audience from the creative, so the creative is the targeting. New creative ships weekly.
- Daily management. We are in the account every day. Weekly report with spend, leads, booked appointments, and revenue from your CRM, so ROAS is a fact you can check.
What Cadence does not do.
- SEO, websites, email marketing, content, brand strategy, or logo design as standalone services. Meta ads is the product.
- Emergency-only repair businesses. We are not the right first agency for a $500 test.
- One operator per trade, per metro. If we run ads for a roofer in Phoenix, no other roofer in Phoenix can hire us.
- Pitch decks or discovery calls that never open your actual ad account.
Questions we hear about Cadence.
What does Cadence Leads do?
Cadence Leads runs Meta (Facebook and Instagram) ads for high-ticket home-service installers and DEXA scan studios. Every engagement runs on three moves: an offer picked from your current account and the last 90 days of results, creative built from your finished jobs, and daily management with a weekly report showing spend, leads, booked appointments, and revenue from your CRM.
Who is a fit for Cadence Leads?
Home-service companies selling planned installs through an in-home estimate, such as HVAC replacement, roofing, standby generators, remodel, solar, and garage floor coating franchises, that already run Meta or Google ads at a real budget and have a sales team or estimators who close in the home. Second lane: DEXA scan studios, longevity clinics, and performance labs with an intro-scan offer. Not a fit: emergency-only repair businesses and companies that have never run ads and want a small test.
Who runs my ad account?
There is no account-manager layer. The people who build the campaign are the people in the ad account every day. The team on your first call is the team in your Meta Ads Manager after that, iterating creative, reallocating budget, and watching cost per booked appointment.
What happens on the call?
It is a 60-minute call. Bring your ad account. We read the last 90 days live, tell you whether Meta fits your ticket and territory, walk through what we would run first, and tell you whether your trade and metro are open, whether or not you hire us. Terms, budget, and timing are covered on the call, not on a web page.
Will Cadence Leads work with my competitor?
No. One operator per trade, per metro. If Cadence Leads runs ads for a roofer in Phoenix, no other roofer in Phoenix can hire it.
Who founded Cadence Leads?
Tayt Shelman founded Cadence Leads. The legal entity is Cadence Leads LLC, based in Arizona, and it works with clients across the United States. Questions go to info@cadenceleads.com.
How to work with Cadence.
One entry point: book a 60-minute call. Bring your ad account. We will tell you on the call whether it is a fit and what we would run first, whether or not you hire us.
Questions: info@cadenceleads.com · Instagram · LinkedIn