Meta ads that turn into installed jobs, not a pile of shared leads.
Cadence Leads is a Meta ads agency for home-service companies already running ads at a real budget: garage floor coatings, standby generators, HVAC replacement, roofing, remodel, solar. We take over accounts for operators with a sales team or estimators who close in-home, run Facebook and Instagram ads built around booked estimates, and report on installed revenue from your CRM, not on lead counts.
All four numbers come from one spend-versus-revenue report through June 30, 2026. Revenue is closed or installed jobs recorded in each client's CRM. ROAS is revenue divided by ad spend only.
What Meta ads do for a high-ticket home-service business
Meta ads put a visual before-and-after of your work in front of homeowners in your territory who were not searching yet, and convert them into booked estimates. For planned installs with a $2,000 or higher ticket, one closed job pays for a month of ad spend several times over.
Search ads catch people who already typed "garage floor coating near me." That pool is small and every competitor is bidding on it. Meta reaches the much larger group of homeowners who want the result but have not started shopping, and it does it with the one thing your business already has: photos and video of finished jobs.
The math only works when the ticket is high enough. A $300 repair cannot absorb a $30 lead and a one-in-ten close rate. A $4,000 install can. That is why we only run this playbook for planned installs, and why the numbers on this page are reported as installed revenue rather than leads.
Who this is for, and who it is not
A fit
- Planned installs with a $2,000 to $25,000 ticket: garage floor coatings, standby generators, HVAC replacement, roofing, exterior remodels, solar.
- Already running Meta or Google ads at a real budget, with a sales team or estimators who close in-home.
- Someone who can call a lead back within an hour and run an in-home or on-site estimate.
- A defined territory. Franchise owners and multi-crew operators fit especially well. See local lead generation for franchise owners.
Not a fit
- Emergency-only repair work (burst pipes, lockouts). Search and Google Local Services win there.
- Businesses that cannot follow up the same day. Meta leads cool fast.
- Companies that have never run ads and want to test with a small budget. We are not the right first agency for a $500 test.
- One operator per trade, per metro. If we run ads for a roofer in Phoenix, no other roofer in Phoenix can hire us.
- Anyone who wants leads reported without revenue attached.
How the home-service playbook works
- Offer first. We pick one install offer worth advertising, price it, and write the estimate hook. Most failed home-service campaigns are offer problems, not targeting problems.
- Creative from your own jobs. Before-and-after photos, walk-through video, and owner-on-camera clips from your finished installs. Meta's delivery system now finds the audience based on the creative, so the creative is the targeting.
- Lead handling built in. Instant text and email follow-up, a booked-estimate calendar, and a CRM pipeline that tracks every lead from first contact to installed job.
- Daily management, weekly report. We are in the account every day. You get a weekly report that shows spend, leads, booked estimates, and installed revenue, so ROAS is a fact and not a guess.
Meta ads compared with the other ways home-service businesses buy leads
| Channel | Who sees it | Lead exclusivity | Best for | Weak spot |
|---|---|---|---|---|
| Meta ads (Cadence) | Homeowners in your territory who fit the buyer profile, searching or not | Exclusive. The lead asked for you. | Planned installs with a visual result and a high ticket | Needs same-day follow-up and a real offer |
| Google Search / LSA | People already typing the service into Google | Exclusive on Search, shared-ish on LSA | Emergency repairs and high-intent replacement searches | Small pool, high cost per click in competitive trades |
| Angi / HomeAdvisor / Thumbtack | Homeowners submitting a request on the marketplace | Shared with several contractors | Filling a slow week fast | Price competition, no ownership of the lead or the data |
| Door knocking / yard signs | Neighbors of finished jobs | Exclusive | Dense neighborhoods right after an install | Does not scale past the crew's time |
The channels stack. Several of our home-service clients run Meta for demand and keep a small Search budget for people already looking. What we recommend against is building the business on shared leads, because you never own the relationship or the data.
Home-service results, with the reporting window
Typical installed job on these accounts runs $2,800 to $5,000. Read the full teardown in the coating franchise case study.
Questions home-service owners ask before a call
Do Meta ads work for high-ticket home services?
Yes, when the offer is a planned install with a visual before-and-after and a $2,000 or higher ticket. Across four territories inside a garage floor coating franchise network, Cadence Leads turned $24,705 in Meta ad spend into $307,095 in installed revenue (12.43x ROAS, 72 installs) between September 26, 2025 and June 30, 2026.
What does a Meta ads lead cost for a home-service business?
In May 2026, accounts inside the coating franchise network managed by Cadence Leads paid between $22.79 and $37.83 per lead on Meta. Cost per lead depends on market, offer, and creative. The number that matters more is cost per installed job. On the Arizona territory in May 2026 that was $417.
How is Meta different from Angi, HomeAdvisor, or Thumbtack leads?
Shared-lead marketplaces sell the same homeowner to several contractors at once, so you compete on speed and price. Meta ads generate exclusive leads from people who saw your work and asked you specifically. You own the creative, the landing page, the lead data, and the follow-up.
What decides the budget for a home-service Meta campaign?
Your ticket, your close rate, and how many installs your crews can take in a month. We work backward from installs you can actually deliver to the leads that produces to the spend that buys them, and we do that math with you on the call rather than publishing a number that fits nobody.
How long until a home-service Meta campaign produces installed jobs?
Leads usually start within the first 7 to 14 days. Installed revenue lags by the length of your sales cycle, typically 2 to 6 weeks for a planned install. Cadence Leads reports on booked estimates and installed jobs, not just leads, so the lag is visible instead of hidden.
Which home-service businesses does Cadence Leads work with?
Planned-install businesses with a $2,000 to $25,000 ticket: garage floor coating franchises, standby generator installers, HVAC replacement, roofing, remodel, solar, and similar, already running ads at a real budget with a sales team or estimators who close in-home. Cadence Leads does not take emergency-repair-only businesses or companies that have never run ads and want to test with a small budget. We also run one operator per trade, per metro: if we already run ads for a roofer in Phoenix, no other roofer in Phoenix can hire us.
Bring your last 90 days of ad data. Leave with the leak identified.
60 minutes. We read your account live, tell you whether Meta fits your ticket and territory, and give you the plan either way.