Meta Ads
How Much Do Facebook Ads Cost for Home Service Businesses?
The real numbers on CPCs, CPLs, and monthly budgets for plumbers, HVAC, roofers, and more.
Meta Ads
Facebook Ads for Roofers: How to Generate $60-$120 Leads Consistently
Roofing has the highest CPL on Google. Here's how Facebook changes the math entirely.
Meta Ads
HVAC Facebook Ads That Actually Generate Booked Jobs (Not Just Clicks)
Clicks don't pay the bills. Here's how to turn Facebook leads into booked HVAC jobs.
Strategy
Why Your Facebook Ads Are Getting Clicks But No Calls (And How to Fix It)
Spending money, seeing clicks, but the phone isn't ringing? Here are the 6 reasons why.
Creative
The Best Facebook Ad Creatives for Home Service Companies (With Examples)
The 6 ad formats that actually work, the psychology behind them, and how to test at scale.
Strategy
What a Paid Advertising Audit Actually Reveals About Your Business
Most service business owners are flying blind with their ad spend. An audit changes everything.
Strategy
Should You Run Paid Ads as a Service-Based Business?
The honest answer with real cost benchmarks, ROI examples, and a decision framework.
Case Study
DexaFit: $9.2K in Ads → $29.5K Revenue Across 3 Locations
How we scaled DexaFit from 1 location to 3 with a 3.98x ROAS and 697+ leads.
Case Study
Garage Force: $6.4K in Ads → $135.7K Revenue (21x ROAS)
Every $1 spent returned $21 in closed revenue across 3 franchise locations.
Strategy
Google Ads vs. Facebook Ads for Home Service Businesses: Which Gets More Leads?
A side-by-side breakdown of costs, lead quality, and when to use each platform.
Strategy
How Much Should a Home Service Business Spend on Marketing?
The real benchmarks, budget frameworks, and allocation strategies that actually work.
Meta Ads
7 Facebook Ad Mistakes That Are Wasting Your Home Service Marketing Budget
You're probably making at least 3 of these. Here's how to identify and fix each one.
Meta Ads
Facebook Lead Forms vs. Landing Pages for Contractors: Which Converts Better?
The tactical breakdown of when to use each, with real data on cost and lead quality.