The Meta ads playbook we built in garage floor coating.
Cadence Leads is a Meta ads agency for planned-install home services, and garage floor coating is where the playbook was built. Across four coating franchise territories, $24,705 in ad spend produced $307,095 in installed revenue and 72 installed jobs between September 26, 2025 and June 30, 2026, tracked in the client CRMs, not in Ads Manager.
These four numbers are garage floor coating franchise results reported through June 30, 2026. The average per job is $307,095 divided by 72 installs. Revenue is closed or installed jobs recorded in the client CRM. ROAS is revenue divided by ad spend only. Results are from specific accounts over the stated window and are not a guarantee of your results.
Why garage floor coatings fit Meta ads
Almost nobody searches for a garage floor coating until they have already seen one. The demand is created by a finished floor: a neighbor's garage, a before-and-after video, a showroom-clean floor in a feed. Meta is where that happens, which is why it reaches buyers Google Search never sees.
A coated floor is a planned purchase with a visual result. In the report behind this page, installed jobs averaged about $4,265, high enough that one installed floor pays for weeks of ad spend, and low enough that a homeowner decides in one visit.
The buyer is a homeowner who wants a specific result, has the budget or the financing, and needs proof and a clear next step to book an estimate. That is the buyer the whole Cadence playbook was built around.
Who this is for, and who it is not
A fit
- Garage floor coating companies and coating franchise owners with a defined territory and an install crew that can start within weeks.
- An owner or sales rep who runs the in-home estimate and closes there.
- Someone who calls a new estimate request back within the hour.
- Already running ads at a real budget, or ready to, and wants installed revenue reported, not a lead count.
Not a fit
- Commercial or industrial flooring contractors bidding on jobs. That is a sales process, not a Meta ads funnel.
- DIY kit sellers and e-commerce. We build for in-home estimates.
- Companies that want to test with a $500 budget. We are not the right first agency for a small test.
- Businesses that cannot get someone to the home within a week of the request.
How the playbook works for coating companies
- Offer. A free in-home estimate with a clear reason to book now: a seasonal install window, a color sample visit, or a price locked for the month. The offer has to beat "call for a quote".
- Creative. Before-and-after from your own jobs, the flake broadcast and topcoat on video, the crew on site, and the owner on camera explaining what the visit covers. In coatings, the finished floor is the ad.
- Lead handling. An estimate calendar that books the visit directly, with instant text and email follow-up, so a homeowner who filled out a form at 9 pm has a time on the calendar before anyone else calls.
- Reporting. A weekly report on estimates booked and floors installed, pulled from your CRM, so you see installed revenue instead of a raw lead count.
How coating companies get estimates
| Channel | Who sees it | Lead exclusivity | Best for | Weak spot |
|---|---|---|---|---|
| Meta ads (Cadence) | Homeowners in your territory who have never thought about their garage floor | Exclusive. The lead asked for you. | Creating demand with a visual result | Needs fast follow-up and real before-and-after content |
| Google Search and Local Services Ads | People already typing "garage floor coating near me" | Exclusive on Search; LSAs are pay per lead | Buyers who already decided | Small pool, so volume caps out fast |
| Lead marketplaces (Angi, HomeAdvisor, Thumbtack) | Homeowners who filled out a marketplace form | Usually sold to several companies at once | Filling a slow week | Price competition, no ownership of the lead or the data |
| Home shows and events | Visitors at a booth | Exclusive | Showing a sample in person | Expensive per show, and it stops when the show ends |
| Referrals and yard signs | Neighbors of finished jobs | Exclusive | Trust and close rate | Slow, unpredictable, and hard to scale on purpose |
Most coating companies running Meta keep a small Search budget for people already looking. Meta is the channel that creates the demand, because the finished floor is what sells the job.
Results by territory
These are results from specific coating franchise territories over a stated window, pulled from the client CRMs and ad accounts. They are not typical and not a guarantee.
Results vary by market, offer, season, and follow-up speed, and past results do not guarantee future performance. ROAS is installed revenue divided by ad spend only.
Questions coating owners ask before a call
Yes. Across four coating franchise territories, $24,705 in ad spend produced $307,095 in installed revenue and 72 installed jobs between September 26, 2025 and June 30, 2026, a 12.43x return on ad spend. These are results from specific accounts, not typical and not a guarantee.
Very few homeowners search for a garage floor coating before they have seen one. Meta puts the finished floor in front of homeowners in your territory and creates the demand. Google Search catches the smaller group already looking, which is worth a small budget but caps out fast.
It depends on your market, offer, and close rate, so we work it out from your numbers on the call. The number that matters is installed revenue per ad dollar, because a cheap estimate that never closes is not cheap.
Yes. The results on this page come from coating franchise territories. We run the ads for the territory owner and report on that territory's estimates and installs.
Before-and-after photos and video from your own jobs, a few clips of the crew working, and the owner on camera if possible. We tell you exactly what to shoot. Real jobs from your territory beat stock footage every time.
It is a 60-minute call about your territory, your crew capacity, and whether we are the right fit. If you already run ads, bring the account and we will read the last 90 days together. Budget, fee structure, and timing are covered on the call, not on a web page.
Bring your territory and your install numbers. Leave with a plan.
60 minutes. We tell you whether this playbook fits your coating business, and walk you through the territory numbers it comes from.