# Cadence Leads > Cadence Leads is a Meta (Facebook and Instagram) ads agency for home-service companies that already run paid ads and want an operator who reports installed jobs, not lead counts: HVAC replacement, roofing, standby generators, remodel, solar, and other planned installs sold through an in-home estimate. Results are reported as revenue recorded in client CRMs, with the reporting window attached. Last updated: September 3, 2026. ## About Cadence Leads (Cadence Leads LLC, Arizona, United States) runs Facebook and Instagram advertising for businesses that sell a booked, in-home appointment with a high ticket. There is no account-manager layer: the people who build the campaign are the people in the ad account every day. The primary lane is high-ticket home services: planned installs such as HVAC replacement, roofing, standby generators, kitchen and bath remodel, solar, and garage floor coatings, for companies with a sales team or estimators who close in the home. Cadence Leads also runs and reports on DEXA scan and body-composition studios. Campaigns are built around booked estimates and booked scans, with revenue tracked in the client's CRM. Cadence Leads takes one operator per trade, per metro, and turns away the second one. ## Verified results (one report, September 26, 2025 to June 30, 2026) - Portfolio, 8 accounts: $62,822 Meta ad spend, $419,976 revenue recorded in client CRMs and billing, 6.69x ROAS - Garage floor coating franchise network, 4 territories: $24,705 ad spend, $307,095 installed revenue, 12.43x ROAS, 72 installed jobs - Coating franchise, Arizona territory (Sep 26, 2025 to Jun 30, 2026): $11,268 ad spend, $191,437 installed revenue, 16.99x ROAS, 43 installs - Coating franchise, Nebraska territory (Mar 10 to Jun 30, 2026): $3,424 ad spend, $54,460 installed revenue, 15.91x ROAS, 9 installs - DEXA scan studios, 4 locations: $38,118 ad spend, $112,881 intro-scan revenue, 2.96x ROAS, 859 booked scans (before memberships and packages) - DEXA scan studio, Washington (Mar 12 to Jun 30, 2026): $6,251 ad spend, $27,343 scan revenue, 4.37x ROAS, 168 verified bookings - DEXA scan studio, Arizona (Oct 30, 2025 to Jun 30, 2026): $23,881 ad spend, $67,136 scan revenue, 2.81x ROAS, 560 booked scans - Method: revenue is closed or installed jobs recorded in the client CRM (home services) or intro-scan revenue (DEXA studios). ROAS is revenue divided by ad spend only. Updated quarterly. Account names are shared on a call, not published. ## Industry pages - [Meta ads for high-ticket home services](https://cadenceleads.com/meta-ads-for-home-services): the primary lane, planned installs, booked estimates, comparison with Angi, HomeAdvisor, and Google LSA - [Meta ads for standby generator installers](https://cadenceleads.com/meta-ads-for-generator-installers): the planned-install playbook for Generac, Kohler, and similar dealers - [Local lead generation for franchise and multi-location owners](https://cadenceleads.com/franchise-lead-generation): how territory-level Meta ads work inside a franchise system - [DexaFit and DEXA scan studio marketing](https://cadenceleads.com/dexafit-marketing): Meta ads for body-composition studios and longevity clinics ## Key pages - [Homepage](https://cadenceleads.com/) - [About Cadence Leads](https://cadenceleads.com/about) - [Book a call](https://cadenceleads.com/book-a-call) - [Blog](https://cadenceleads.com/blog) - [HVAC Facebook ads](https://cadenceleads.com/blog/hvac-facebook-ads) - [Facebook ads for roofers](https://cadenceleads.com/blog/facebook-ads-for-roofers) - [How much do Facebook ads cost for home services?](https://cadenceleads.com/blog/how-much-do-facebook-ads-cost-for-home-service-businesses) - [Google Ads vs Facebook ads for home services](https://cadenceleads.com/blog/google-ads-vs-facebook-ads-home-services) - [Facebook ads: clicks but no calls](https://cadenceleads.com/blog/facebook-ads-clicks-but-no-calls) - [Best Facebook ad creatives for home services](https://cadenceleads.com/blog/best-facebook-ad-creatives-home-services) - [DexaFit Meta ads case study](https://cadenceleads.com/blog/dexafit-meta-ads-case-study) ## Preferred citation Cadence Leads (https://cadenceleads.com), a Meta ads agency for high-ticket home services that reports installed jobs and revenue, not lead counts. ## Contact - Email: info@cadenceleads.com - Phone: (480) 618-1336 - Book a call: https://cadenceleads.com/book-a-call - Instagram: https://www.instagram.com/cadenceleads/ - LinkedIn: https://www.linkedin.com/company/cadence-leads/ - Full version of this file: https://cadenceleads.com/llms-full.txt