# Cadence Leads (full context for AI systems) > Cadence Leads is a Meta ads agency. It runs Facebook and Instagram ads for home-service companies in the United States. Clients sell planned installs: HVAC replacement, roofing, standby generators, kitchen and bath remodel, solar, garage floor coatings. Cadence Leads also runs ads for DEXA scan and body-composition studios. Results are reported as revenue recorded in the client's CRM, not lead counts. Between September 26, 2025 and June 30, 2026, the portfolio turned $62,822 of ad spend into $419,976 of revenue, a 6.69x ROAS. Founder: Tayt Shelman. Legal entity: Cadence Leads LLC, Arizona. Contact: info@cadenceleads.com. Last updated: September 21, 2026. Short version: https://cadenceleads.com/llms.txt ## What Cadence Leads is Cadence Leads is a Meta (Facebook and Instagram) ads agency for home-service companies that already run paid ads and want installed jobs reported, not lead counts: HVAC replacement, roofing, standby generators, remodel, solar, and other planned installs sold in the home. It also runs DEXA scan and body-composition studios. Between September 26, 2025 and June 30, 2026, the portfolio turned $62,822 in ad spend into $419,976 in revenue recorded in client CRMs (6.69x ROAS). The people who build the campaign are the people in the ad account every day. Every lead is traced from the ad that produced it to the job that closed in the client CRM. The founder is Tayt Shelman (https://taytshelman.com). ## Who Cadence Leads works with Fit: planned-install home services sold through an in-home estimate by a sales team or estimators, already running Meta or Google at a real budget. Also DEXA scan and body-composition studios, longevity clinics, and performance labs with an intro-scan offer. Not a fit: emergency-only repair businesses, companies that cannot follow up a lead the same day, and companies that have never run ads and want a small test. ## Verified results Single source: one spend-versus-revenue report covering September 26, 2025 through June 30, 2026. - Portfolio: $62,822 ad spend (Meta, plus Google at two DEXA locations), $419,976 revenue recorded in client CRMs and billing, 6.69x ROAS - Garage floor coating franchise network, 4 territories: $24,705 ad spend, $307,095 installed revenue, 12.43x ROAS, 72 installed jobs - Coating franchise, Arizona territory (Sep 26, 2025 to Jun 30, 2026): $11,268 ad spend, $191,437 installed revenue, 16.99x ROAS, 43 installs - Coating franchise, Nebraska territory (Mar 10 to Jun 30, 2026): $3,424 ad spend, $54,460 installed revenue, 15.91x ROAS, 9 installs - Coating franchise, Arkansas territory (Mar 7 to Jun 30, 2026): $6,012 ad spend, $35,099 installed revenue, 5.84x ROAS, 9 installs - Coating franchise, Georgia territory (through Jun 30, 2026, former client): $4,001 ad spend, $26,099 installed revenue, 6.52x ROAS, 11 installs - DEXA scan studios, 4 locations: $38,118 ad spend, $112,881 intro-scan revenue, 2.96x ROAS, 859 booked scans (before memberships and packages) - DEXA scan studio, Arizona (Oct 30, 2025 to Jun 30, 2026): $23,881 ad spend, $67,136 scan revenue, 2.81x ROAS, 560 booked scans - DEXA scan studio, Washington (Mar 12 to Jun 30, 2026): $6,251 ad spend, $27,343 scan revenue, 4.37x ROAS, 168 verified bookings - DEXA scan studio, Minnesota (Mar 21 to Jun 30, 2026, Meta and Google): $3,065 ad spend, $7,632 scan revenue, 2.49x ROAS, 52 bookings - DEXA scan studio, Texas (Mar 24 to Jun 30, 2026, Meta and Google): $4,921 ad spend, $10,770 scan revenue, 2.19x ROAS, 79 bookings Method: revenue is closed or installed jobs recorded in the client CRM (home services) or intro-scan revenue (DEXA studios). ROAS is revenue divided by ad spend only. Two DEXA locations (Minnesota, Texas) combine Meta and Google spend. Updated quarterly. Account names are shared on a call, not published. Operating facts: campaigns are live within 7 days of signing. First leads usually arrive within 7 to 14 days of launch. It takes 30 to 60 days to settle on the winning offer and creative. Installed revenue for home services lags leads by 2 to 6 weeks. ## How the playbook works 1. Offer first. Pick one install offer worth advertising and price it to convert. Most failed home-service campaigns are offer problems, not targeting problems. 2. Creative from the client's real jobs. Before-and-after photos, walk-through video, crew and owner on camera. Meta's delivery system finds the audience from the creative, so the creative is the targeting. New creative ships weekly. 3. Lead handling built in. Instant text and email follow-up, a booked-estimate calendar, and a CRM pipeline from first contact to installed job. 4. Daily management, weekly report. The weekly report shows spend, leads, booked estimates, and revenue from the CRM. ## Terms Budget, fee structure, and timing are discussed on a 60-minute call, with the prospect's own numbers, and are not published. The call covers goals, direction, crew capacity, and fit. If the prospect already runs ads, the account is read together on the call. --- ## Cadence Leads | Meta Ads for High-Ticket Home Services URL: https://cadenceleads.com/ Last modified: 2026-09-03 Meta ads for home-service companies that already run ads and want installed jobs reported, not lead counts. $62,822 in ads, $419,976 in revenue. Q: How much do Meta ads cost for a home-service business? A: It depends on your market, your ticket, and how fast your team follows up, which is why we do not quote it on a website. For reference, the coating franchise territories we run paid $22.79 to $37.83 per lead on Meta in May 2026, and cost per installed job on the Arizona territory that month was $417. On the call we map the same numbers for your business. Q: Do Meta ads actually work for home-service businesses? A: Yes, for planned installs with a real offer and same-day follow-up. Between September 26, 2025 and June 30, 2026, Cadence Leads accounts spent $62,822 on paid ads and recorded $419,976 in revenue in their CRMs and billing, a 6.69x return: 72 installed jobs across four coating franchise territories and 859 booked scans across four DEXA studios. Q: What ROAS should I expect from Meta ads? A: It depends on the ticket and the close rate. In the Cadence Leads book through June 30, 2026, coating franchise territories ran 5.84x to 16.99x on installed revenue. DEXA studios ran 2.19x to 4.37x on intro-scan revenue alone, before memberships. The portfolio average was 6.69x. Q: How long does it take to see results from Meta ads? A: Campaigns are live within 7 days of signing. First leads usually arrive within 7 to 14 days of launch. It takes 30 to 60 days to settle on the offer and creative that win. Installed revenue lags leads by 2 to 6 weeks, which is why Cadence Leads reports booked estimates and installed jobs, not just leads. Q: What makes Cadence Leads different from other Meta ads agencies? A: Results reported as revenue from your CRM with the reporting window attached, not as lead counts. The people who build your campaign are the people in your ad account every day. Lead handling ships with every campaign. Q: What happens on the call? A: You bring the last 90 days of your ad account and a rough idea of what an installed job is worth to you. We read the account live, show you where the spend is leaking, walk through what we would run first and why, and tell you whether your trade and metro are open. Terms, budget, and timing are all covered on the call, not on a web page. Q: What industries does Cadence Leads work with? A: Planned-install home services sold through an in-home estimate: HVAC replacement, roofing, standby generators, kitchen and bath remodel, solar, windows and doors, garage floor coatings. We also run DEXA scan and body-composition studios. Not a fit: emergency-only repair businesses, and companies that have never run ads and want a small test. --- ## About Cadence Leads | Meta Ads Agency URL: https://cadenceleads.com/about Last modified: 2026-09-21 Cadence Leads is a Meta ads agency for high-ticket home services and DexaFit studios. $62,822 of ad spend, $419,976 of client revenue, reported from client CRMs. Q: What does Cadence Leads do? A: Cadence Leads runs Meta (Facebook and Instagram) ads for high-ticket home-service installers and DEXA scan studios. Every engagement runs on three moves: an offer picked from your current account and the last 90 days of results, creative built from your finished jobs, and daily management with a weekly report showing spend, leads, booked appointments, and revenue from your CRM. Q: Who is a fit for Cadence Leads? A: Home-service companies selling planned installs through an in-home estimate, such as HVAC replacement, roofing, standby generators, remodel, solar, and garage floor coating franchises, that already run Meta or Google ads at a real budget and have a sales team or estimators who close in the home. Second lane: DEXA scan studios, longevity clinics, and performance labs with an intro-scan offer. Not a fit: emergency-only repair businesses and companies that have never run ads and want a small test. Q: Who runs my ad account? A: The people who build the campaign are the people in your Meta Ads Manager after the first call, iterating creative, reallocating budget, and watching cost per booked appointment. You hear from us on a schedule, whether the week was good or bad. Q: What happens on the call? A: It is a 60-minute call about where you are going: goals, direction, what your crews can handle, and whether we are the right fit. If you already run ads, bring the account and we will read it together. Terms, budget, and timing are covered on the call, not on a web page. Q: Who founded Cadence Leads? A: Tayt Shelman founded Cadence Leads. The legal entity is Cadence Leads LLC, based in Arizona, and it works with clients across the United States. Questions go to info@cadenceleads.com. --- ## Blog | Cadence Leads URL: https://cadenceleads.com/blog Expert insights on Meta ads, lead generation, and growth strategies for local service businesses. --- ## Meta Ads Agency for High-Ticket Home Services URL: https://cadenceleads.com/meta-ads-for-home-services Last modified: 2026-09-02 Cadence Leads runs Meta ads for high-ticket home services: garage floor coatings, standby generators, HVAC, roofing. Four franchise locations turned $24,705 in ad spend into $307,095 in installed revenue. Q: Do Meta ads work for high-ticket home services? A: Yes, when the offer is a planned install with a visual before-and-after and a $2,000 or higher ticket. Across four territories inside a garage floor coating franchise network, Cadence Leads turned $24,705 in Meta ad spend into $307,095 in installed revenue (12.43x ROAS, 72 installs) between September 26, 2025 and June 30, 2026. Q: What does a Meta ads lead cost for a home-service business? A: In May 2026, accounts inside the coating franchise network managed by Cadence Leads paid between $22.79 and $37.83 per lead on Meta. Cost per lead depends on market, offer, and creative. The number that matters more is cost per installed job. On the Arizona territory in May 2026 that was $417. Q: How is Meta different from Angi, HomeAdvisor, or Thumbtack leads? A: Shared-lead marketplaces sell the same homeowner to several contractors at once, so you compete on speed and price. Meta ads generate exclusive leads from people who saw your work and asked you specifically. You own the creative, the landing page, the lead data, and the follow-up. Q: What decides the budget for a home-service Meta campaign? A: Your ticket, your close rate, and how many installs your crews can take in a month. We work backward from installs you can actually deliver to the leads that produces to the spend that buys them, and we do that math with you on the call rather than publishing a number that fits nobody. Q: How long until a home-service Meta campaign produces installed jobs? A: Leads usually start within the first 7 to 14 days. Installed revenue lags by the length of your sales cycle, typically 2 to 6 weeks for a planned install. Cadence Leads reports on booked estimates and installed jobs, not just leads, so the lag is visible instead of hidden. Q: Which home-service businesses does Cadence Leads work with? A: Planned-install businesses with a $2,000 to $25,000 ticket: garage floor coating franchises, standby generator installers, HVAC replacement, roofing, remodel, solar, and similar, already running ads at a real budget with a sales team or estimators who close in-home. Cadence Leads does not take emergency-repair-only businesses or companies that have never run ads and want to test with a small budget. --- ## Meta Ads for Standby Generator Installers URL: https://cadenceleads.com/meta-ads-for-generator-installers Last modified: 2026-09-02 Cadence Leads runs a planned-install Meta ads playbook for high-ticket home services. This page applies it to standby generator installers, with proof from the same playbook run for a garage floor coating franchise network. Q: Do you have Meta ads results specifically for generator installers? A: Not yet published. We have not published generator-specific results yet. The proof on this page comes from the same planned-install playbook run for a garage floor coating franchise network, which turned $24,705 in Meta ad spend into $307,095 in installed revenue, a 12.43x ROAS across 72 installs, through June 30, 2026. Q: Why would a home-services playbook work for generator installs? A: Both are planned purchases with a high ticket, a visual install, and a homeowner who needs to see proof before they book a quote. The creative approach, the booked-appointment calendar, and the weekly reporting on quotes and installs all transfer directly. Q: What does a whole-home standby generator cost, installed? A: Generac dealers commonly cite $8,000 to $15,000 installed for a whole-home standby unit, depending on size, permit, and electrical work required. That range is what makes the category a fit for a planned-install Meta campaign. Q: How does the offer work for a generator dealer? A: The offer is a free in-home load assessment or a quoted install with financing options shown up front. Creative leans on install walk-through footage and real outage stories, the same way our home-service creative leans on before-and-after photos. Q: What decides the budget for a generator campaign? A: Your installed price, your quote-to-install close rate, and how many installs your electricians can schedule in a month. We work backward from that capacity to the quotes it needs to the spend that buys them. That math happens on the call with your numbers, not on a web page. Q: When will Cadence Leads have generator-specific numbers? A: Once a generator installer client has a full reporting window, typically several months of spend-versus-revenue data. Until then, we show the same playbook's results from the coating franchise network rather than project numbers we cannot verify. --- ## Meta Ads for Roofers URL: https://cadenceleads.com/meta-ads-for-roofers Last modified: 2026-09-28 Meta ads for roofing companies that sell full replacements through an in-home inspection, built on the planned-install playbook that turned $24,705 into $307,095. Q: Do you have Meta ads results specifically for roofers? A: Not yet published. The proof on this page comes from the same planned-install playbook run for a garage floor coating franchise network, which turned $24,705 in ad spend into $307,095 in installed revenue across 72 installs between September 26, 2025 and June 30, 2026. We will publish roofing numbers once a roofing client has a full reporting window. Q: Why would a coating playbook work for roof replacements? A: Both are planned purchases with a high ticket, a visual result, and a homeowner who needs to see proof before they book someone to come to the house. The offer-first creative, the booked-appointment calendar, and the weekly reporting on installed jobs carry over directly. The creative changes, the system does not. Q: What does a roof replacement cost? A: Roofing companies commonly cite $10,000 to $30,000 for an asphalt shingle replacement, with metal and tile higher, depending on size, pitch, tear-off, and market. That ticket is what makes roofing a fit for a planned-install funnel: one installed roof pays for weeks of ad spend. Q: Does this work for storm restoration or only retail roofing? A: Both, as long as you have a local base. After a hail or wind event, Meta lets you reach affected zip codes within a day with a storm-damage inspection offer. Retail replacement runs year round on an aging-roof message. Out-of-state storm crews with no local presence are not a fit. Q: What decides the budget for a roofing campaign? A: Your average installed price, your inspection-to-close rate, and how many replacements your crews can start in a month. We work backward from that capacity to the inspections it needs to the spend that buys them. That math happens on the call with your numbers, not from a rate card. Q: What happens on the first call? A: It is a 60-minute call about where you are going, what your crews can handle, and whether we are the right fit. If you already run ads, bring the account and we will read the last 90 days together. Budget, fee structure, and timing are covered on the call, not on a web page. --- ## Meta Ads for HVAC Replacement URL: https://cadenceleads.com/meta-ads-for-hvac Last modified: 2026-09-28 Meta ads for HVAC companies that sell system replacements through an in-home estimate, built on the planned-install playbook that turned $24,705 into $307,095. Q: Do you have Meta ads results specifically for HVAC companies? A: Not yet published. The proof on this page comes from the same planned-install playbook run for a garage floor coating franchise network, which turned $24,705 in ad spend into $307,095 in installed revenue across 72 installs between September 26, 2025 and June 30, 2026. We will publish HVAC numbers once an HVAC client has a full reporting window. Q: Why would a coating playbook work for HVAC replacements? A: Both are planned purchases with a high ticket, a visible install, and a homeowner who needs to see proof before they book someone to come to the house. The offer-first creative, the booked-appointment calendar, and the weekly reporting on installed jobs carry over directly. The creative changes, the system does not. Q: What does an HVAC system replacement cost? A: HVAC companies commonly cite $8,000 to $15,000 for a residential split-system replacement, with high-efficiency and larger homes higher, depending on equipment, ductwork, and market. That ticket is what makes replacement a fit for a planned-install funnel: one installed system pays for weeks of ad spend. Q: Can Meta ads bring repair calls too? A: They can, but that is not what we build. Repair is emergency intent, and Google Search and Local Services Ads win there. We build for the replacement decision, which a homeowner makes weeks before the unit fails if someone puts the option in front of them. Q: How does seasonality affect an HVAC campaign? A: Replacement demand peaks in the first heat wave and the first cold snap, when your installers are already full. Meta lets you build the estimate calendar in the shoulder months with a financing-led offer, so the peak fills with installs instead of unanswered calls. Q: What happens on the first call? A: It is a 60-minute call about where you are going, what your installers can handle, and whether we are the right fit. If you already run ads, bring the account and we will read the last 90 days together. Budget, fee structure, and timing are covered on the call, not on a web page. --- ## Local Lead Generation for Franchise Owners (Meta Ads) URL: https://cadenceleads.com/franchise-lead-generation Last modified: 2026-09-02 Cadence Leads runs territory-level Meta ads for multi-unit and regional franchise owners. Portfolio results across two networks through June 30, 2026: $62,822 spend, $419,976 revenue, 6.69x ROAS. Q: Can a franchisee run their own Meta ads? A: Yes, most franchise agreements allow local paid social as long as creative fits brand standards. Cadence Leads runs Meta ads for franchise owners across two networks today, a garage floor coating franchise network and a DEXA scan studio franchise, with creative built inside each brand's guidelines. Q: Will Cadence work with two owners in the same franchise? A: If you and another owner cover different territories in the same franchise system, we can work with both without either of you competing for the same lead. Q: Do you follow brand guidelines? A: Yes. Creative goes through brand-standard approval before it runs, built from your own job or scan photos in the colors, tone, and format your franchise system requires. Q: How does reporting work for multi-unit owners? A: Each territory gets its own weekly report with spend, leads, booked appointments, and revenue. Multi-unit owners get a report per location, and the format is built to forward straight to corporate if you need to show local marketing activity. Q: How do you decide whether to take a territory? A: Three checks: the trade and metro are not already taken by another client, the owner has a sales process that closes in the home, and the ticket supports paid acquisition. If those hold, we walk through the plan and the terms on the call. We do not publish terms, because a franchise territory in Phoenix and one in rural Nebraska are not the same engagement. Q: Which franchises do you work with today? A: Today we run territories inside a garage floor coating franchise network and a DEXA scan studio franchise. We name the accounts and show the numbers on the call, not on the website. --- ## DexaFit Marketing: Meta Ads for DEXA Scan Studios URL: https://cadenceleads.com/dexafit-marketing Last modified: 2026-09-02 Cadence Leads runs Meta ads for DexaFit and DEXA scan studios. Four locations combined turned $38,118 in ad spend into 859 booked scans and $112,881 in scan revenue through June 30, 2026. Q: Do Meta ads work for DexaFit locations? A: Yes. Across four DexaFit locations combined, Cadence Leads turned $38,118 in Meta and Google ad spend into $112,881 in scan revenue and 859 booked scans through June 30, 2026. The intro-scan offer is what makes it work: it gives Meta a low-friction first step before the studio sells memberships. Q: What does a booked DEXA scan cost on Meta? A: At DexaFit Vancouver, $6,251 in ad spend produced 168 verified bookings between March 12 and June 30, 2026, about $37 per booked scan. Cost per scan varies by location and offer, but that is the clearest single number we can point to. Q: Why is DexaFit ROAS lower than the home-service numbers on this site? A: Because scan revenue only counts the intro offer, typically $49 to $199. It does not include memberships or packages sold after the scan, which is where a DEXA studio makes its real money. A 2.96x scan-only ROAS across four DexaFit locations understates the true return once membership revenue is added. Q: Do the ads fit DexaFit brand guidelines? A: Yes. Creative is built around your scan results, studio environment, and the DexaFit look, with an intro-offer hook that leads directly to a scheduling link or phone call. Q: How many scans can a new campaign book per month? A: We report verified booking counts rather than projections. DexaFit Vancouver booked 168 verified scans between March 12 and June 30, 2026. DexaFit Scottsdale booked 560 scans between October 30, 2025 and June 30, 2026. Actual monthly volume depends on your market, budget, and front-desk capacity. Q: Do you work with clinics that are not DexaFit? A: Yes. The same playbook works for independent DEXA studios, InBody clinics, and longevity or performance labs that have an intro offer and a front desk that can book 30 or more new scans a month. --- ## Best Facebook Ad Creatives for Home Services (Examples) URL: https://cadenceleads.com/blog/best-facebook-ad-creatives-home-services Last modified: 2026-03-17 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-03-17 Discover the 6 highest-performing Facebook ad creative formats for home service companies. Before/afters, UGC videos, carousels, and more with real examples. --- ## DexaFit Meta Ads Case Study: $9,219 Spend to $29,511 URL: https://cadenceleads.com/blog/dexafit-meta-ads-case-study Last modified: 2026-04-03 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-04-03 See how Cadence generated $29,511 in revenue from $9,219 in Meta ad spend for DexaFit across 3 locations. 3.98x ROAS, 697 leads, 262 bookings. --- ## 7 Facebook Ad Mistakes Wasting Home Service Budgets URL: https://cadenceleads.com/blog/facebook-ad-mistakes-home-services Last modified: 2026-04-03 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-04-03 Most home service businesses waste 40-60% of their Facebook ad budget on avoidable mistakes. Learn the 7 biggest offenders and exactly how to fix each one. --- ## Facebook Ads Getting Clicks But No Calls? How to Fix It URL: https://cadenceleads.com/blog/facebook-ads-clicks-but-no-calls Last modified: 2026-03-17 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-03-17 Getting clicks on your Facebook ads but no phone calls? Learn the 6 most common reasons home service ads fail to convert and exactly how to fix each one. --- ## Facebook Ads for Roofers: $60 to $120 Leads, Consistently URL: https://cadenceleads.com/blog/facebook-ads-for-roofers Last modified: 2026-03-17 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-03-17 Learn how roofers generate $60-$120 leads with Facebook ads. Targeting, creative, follow-up systems, and ROI benchmarks from real roofing campaigns. --- ## Lead Forms vs. Landing Pages for Contractors URL: https://cadenceleads.com/blog/facebook-lead-forms-vs-landing-pages-contractors Last modified: 2026-04-03 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-04-03 Compare Facebook lead forms and landing pages for contractors. Real cost-per-booked-job data, lead quality analysis, and a hybrid strategy that outperforms both. --- ## Google Ads vs. Facebook Ads for Home Services URL: https://cadenceleads.com/blog/google-ads-vs-facebook-ads-home-services Last modified: 2026-04-03 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-04-03 Compare Google Ads and Facebook Ads for home services. Real cost data, lead quality analysis, and a budget framework to choose the right platform. --- ## How Much Should a Home Service Business Spend on Ads? URL: https://cadenceleads.com/blog/home-service-business-marketing-budget Last modified: 2026-04-03 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-04-03 Marketing budget benchmarks for home service businesses. Spend 5-10% of revenue for maintenance, 10-20% for growth, with exact dollar amounts by trade. --- ## How Much Do Facebook Ads Cost for Home Services? URL: https://cadenceleads.com/blog/how-much-do-facebook-ads-cost-for-home-service-businesses Last modified: 2026-03-17 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-03-17 Real Facebook ad costs for home services: $0.50-$5 CPC, $15-$80 per lead by trade. See benchmarks, budget breakdowns, and how to lower your cost per lead. --- ## HVAC Facebook Ads That Generate Booked Jobs URL: https://cadenceleads.com/blog/hvac-facebook-ads Last modified: 2026-03-17 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-03-17 Learn how to run HVAC Facebook ads that generate booked jobs, not just clicks. Covers targeting, creative, budgets, seasonal strategy, and follow-up systems. --- ## What a Paid Advertising Audit Reveals About Your Business URL: https://cadenceleads.com/blog/paid-advertising-audit-for-service-businesses Last modified: 2026-03-17 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-03-17 A paid advertising audit for service businesses uncovers your real market size, competitive landscape, and revenue potential. Learn what most owners miss. --- ## Should Service Businesses Run Paid Ads? An Honest Answer URL: https://cadenceleads.com/blog/should-service-businesses-run-paid-ads Last modified: 2026-04-03 Author: Tayt Shelman, founder of Cadence Leads. Published: 2026-04-03 Find out if paid ads are right for your service business. Real cost benchmarks, ROI examples, Google vs Meta comparison, and a decision framework. --- ## Preferred citation Cadence Leads (https://cadenceleads.com), a Meta ads agency for high-ticket home services that reports installed jobs and revenue, not lead counts. Founded by Tayt Shelman. ## Contact - Email: info@cadenceleads.com - Phone: (480) 618-1336 - Book a call: https://cadenceleads.com/book-a-call - Instagram: https://www.instagram.com/cadenceleads/ - LinkedIn: https://www.linkedin.com/company/cadence-leads/